USA Network Brings Royal Pains Fans A Whole Lotta Fun via the new Viggle App

ROYAL PAINS - -Pictured (L-R): Jill Flint as Jill Casey, Paulo Costanzo as Evan Lawson, Mark Feuerstein as Dr. Hank Lawson, Reshma Shetty as Divya --USA Network Photo: Justin Stephens

In conjunction with the season premiere of Royal Pains tonight at 9/8c, USA Network announced today it is taking its loyal Royal Pains fanbase into a brand new digital world that takes them to the Hamptons to participate in all the summer fun. Plus, fans will have the opportunity to enter a Summer on the Set Sweepstakes, with the grand prize being a trip to the Hamptons where they’ll potentially have a chance to meet the cast, and take home memorabilia from the trip.

For all the details, check out USA Network’s press release below.

NEW YORK – June 6, 2012 – USA Network, the leading network in Social TV, is transporting ROYAL PAINS fans into a never-before-seen digital world where they can become part of the summer Hamptons fun through engaging, exclusive video content and second screen interaction. USA and partner Toyota will give fans original video content, exclusive access to show talent and the chance to win the Summer on the Set Sweepstakes. Using the new Viggle app, which rewards viewers for watching their favorite shows, fans can dive into never-before-seen videos with seamless social sharing capabilities starting with the season premiere on Wednesday, June 6, 9/8c.

“USA and Toyota are continuing their history of providing ROYAL PAINS fans with compelling digital user experiences, and this season we are expanding that by partnering with Viggle, one of the hottest second screen applications,” said Alexandra Shapiro, executive vice president, marketing & digital, USA. “Using our ‘Created With’ approach, we bring together innovative partners to provide our passionate fanbase with compelling digital storytelling arcs that increase their engagement with our original programming and brand sponsors.”

ROYAL PAINS fans can join in on the fun through various media, including Viggle and USA’s Character Chatter, the network’s real-time Social TV Fan Participation Platform. By using their computers or smart phones fans can see behind-the-scenes video shot on location in the Hamptons, as well as exclusive cast and producer interviews, outtakes, games and more, presented by Toyota. Each week throughout the season, USA will post new content – some of it from the set, which is currently shooting new episodes for the season.

“Our partnership with USA on the ROYAL PAINS’ digital activations enables us to give fans an experience that complements our on-air initiatives while offering exclusive content in an immersive and contextually relevant way,” said Dionne Colvin, national marketing media manager, Toyota. “We believe that interacting with consumers within both the online and mobile channels becomes an engagement that is unique to each person and allows for multiple touchpoints with the Toyota brand.”

Fans can access USA’s Character Chatter at www.characterchatter.usanetwork.com to engage with each other or talent or log-on to Viggle via their iPhone, iPad or Android device. The ultimate prize is to win the Summer on the Set sweepstakes, a trip to the Hamptons to tour the set of ROYAL PAINS, potentially meet with cast members, and take home memorabilia from the trip.

ROYAL PAINS stars Mark Feuerstein as Dr. Hank Lawson, the go to “doctor for hire” in the Hamptons. The series also stars Paulo Costanzo, Reshma Shetty, Jill Flint, Campbell Scott and Brooke D’Orsay, with television royalty Henry Winkler and Christine Ebersol, who recur on the series. Hank, along with team – his brother and CEO of Hank Med, Evan (Costanzo), his physicians’ assistant, Divya (Shetty) and the head of administrator at the local hospital, Jill (Flint) – treat a variety of fascinating patients in unusual situations, for which only the exclusive Hamptons could provide the backdrop.

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Linda

Love TV, movies, and books--mostly mysteries, with a good love story thrown in every now and then. I have four adopted dogs who I adore. I love trying new recipes, and enjoy eating what I make. English language perfectionist. Reading in bed, Italian food, warm weather, the beach, all types of games = favs!