“SIR ALEX FERGUSON: NEVER GIVE IN” DOCUMENTARY TO MAKE EXCLUSIVE U.S. PREMIERE ON PARAMOUNT+

Documentary Will Debut on Paramount+ on May 29

May 6, 2021 – Paramount+ announced that the documentary “Sir Alex Ferguson: Never Give In” will exclusively premiere in the U.S. on the streaming service on May 29. The film examines the most important moments in the life of soccer legend and iconic Manchester United manager Sir Alex Ferguson both in and out of the game. The trailer is now available here. 

Directed by Jason Ferguson, Sir Alex Ferguson’s son, the documentary intimately uncovers the most precious memories of Ferguson’s life and career, which he came so close to losing after suffering a brain hemorrhage in 2018. The film examines Ferguson’s rags to riches upbringing in Scotland, the difficult sacrifices he made raising his young family, the unwavering love and respect of his wife, the mentorship he gave his youngsters, and his soccer triumph and failure. 

On-field moments highlighted in the film include his European Cup Winners’ Cup win as manager of Aberdeen in 1983, early difficult years at Manchester United, the first of his 13 Premier League titles in 1993, and the historic Champions League Final in 1999.

The film features first-hand tales from Ferguson, never-before-seen archival footage from his life and career, along with insights from his wife, Lady Cathy Ferguson, sons, and former players Eric Cantona, Ryan Giggs, Gordon Strachan, and Archie Knox. 

The film is a DNA Films and Passion Pictures production in association with Ventureland, and produced by BAFTA-winner Andrew Macdonald (“Trainspotting”), Oscar-winner John Battsek (“One Day In September”) and BAFTA-nominee Allon Reich (“The Last King Of Scotland”).

The debut of “Sir Alex Ferguson: Never Give In” on Paramount+ in the U.S. coincides with the 2020-21 UEFA Champions League Final on May 29, streaming live in the U.S. on Paramount+ and airing on the CBS Television Network. 

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