News: Heading to Flavortown in Sharkville When Guy Fieri's Feeding Frenzy Airs July 22 During Shark Week.

GUY FIERI TRADES HIS WHEELS FOR FINS AS HE DIVES INTO ‘SHARK WEEK’ ON DISCOVERY CHANNEL

Discovery Channel and Food Network come together to cook up a special SHARK WEEK program for 30^th anniversary celebration

(Los Angeles) – Nothing says summer like SHARK WEEK and this year the pop culture phenomenon kicks off its 30^th anniversary on Sunday, July 22 and continues through Sunday, July 29 on Discovery Channel. Over three decades, the eagerly awaited summer TV event has become the destination for must-watch shark programming, and this year Guy Fieri, host of Food Network’s Diners, Drive-Ins and Dives, is embarking on a very different dive experience. SHARK WEEK 2018 will combine the best of science and technology to capture the secret lives of sharks, and find better ways to share the oceans we co-inhabit.

News: Heading to Flavortown in Sharkville When <i>Guy Fieri's Feeding Frenzy</i> Airs July 22 During <i>Shark Week</i>. 2

Guy Fieri – Diners, Drive-ins, and Dives. Photo Cr: ©Food Network.

An expert in the culinary world, Guy Fieri has finally met his match when he goes spikes to fins with the ultimate feeding machines of the sea in GUY FIERI’S FEEDING FRENZY. Guy and his son, Hunter, head to the Bahamas to experience local cuisine and explore the waters around these islands, and understand what makes them the perfect all-you-can-eat buffet for a wide variety of shark species.

“Like everyone else, I’m a big time Shark Week fan so to be able to hit the Bahamas with my son, Hunter, and get in on the action was an amazing experience,” said Fieri. “Checkin’ out some killer local joints and then tryin’ not to become a shark’s lunch…now that’s a good time!”

For thirty years, SHARK WEEK has given viewers extensive insight into the mysterious world of sharks – taking them where cameras have never been before. This year, Discovery will employ new technology, from genetic profiling to miniaturized camera tags, to combine the best of science and technology to capture the fascinating and misunderstood behavior of sharks. In addition, Discovery will leave no shark fan behind, bringing the SHARK WEEK experience to viewers in new and innovative ways through digital and social media platforms, partnerships with nonprofit groups, affiliates, education programs, and more.

SHARK WEEK continues to dominate summer ratings. During SHARK WEEK 2017, Discovery was cable’s #1 network in Prime across all 25-54s, all 18-49s, all 18-34s and SHARK WEEK programming reached 35.1M P2+ and 16.0M P25-54 in Total Day. Phelps vs. Shark: Great Gold vs. Great White on opening night of SHARK WEEK 2017 became Discovery’s highest-rated SHARK WEEK telecast ever across P25-54, W25-54, and W18-49 and Phelps vs. Shark was the #1 unscripted telecast on all of cable during SHARK WEEK across all 25-54s, P/M18-49, M18-34, and P2+ (5.20M).
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